To support their longstanding partnership with the LA Kings, Mercury Insurance was looking for a fresh way to engage fans at the arena. We helped them develop a location-based AR experience called “Where’s Bailey?” in which fans scanned a physical mural with their phone and searched for the Kings' mascot, Bailey, within an animated version of Los Angeles, for a chance to win a free jersey and tickets.

The activation was deployed at every Kings home game for the 2023-2024 season, generating massive engagement from fans who were eager to find the lion and win the prize!